Board of Directors

Learn more about the IDA Board of Directors' Commitment to Serve.

Contact Us

MICHAEL DICKSON, CD-SV, RT - PRESIDENT


Michael Dickson is CEO/President of Professional Detailing Products. Serving the Car Wash & Detailing Industry since 1970, PDP is dedicated to providing time-tested and innovative solutions catered to the professional detailer. Always passionate about the best possible products and procedures, Mike enjoys bringing new and innovative ideas to market. He has 37 years experience with Ohio Auto Supply and Professional Detailing Products, and has been involved in all phases of the business, including manufacturing, marketing, sales. He shares in the mission of the International Detailing Association, which is to raise standards of professionalism in the detail industry, and to promote the science and art of detailing.

Professional Detailing Products - www.pdp.biz

 

JUSTIN LABATO, CD-SV-RT - VICE PRESIDENT, OPERATORS


Owner
JL's Showroom Detailing, Inc. - www.showroomdetailinginc.com

 

TOM PALANCIA, CD-SV, RT - VICE PRESIDENT, SUPPLIERS


Tom is the detail operations and training manager for Simoniz USA Inc. His responsibilities include: global technical training, product development for the detail and retail product lines, managing the Simoniz detail division including salesmen, trainers and The Simoniz Garage – a research and development lab, training facility, and fully staffed operating detail shop. He has written and developed the detail training program that is currently in place for Simoniz. He has been in the detailing industry for 7 years and comes from an education and business management background. He is married with a son and daughter and resides in Connecticut.

Simoniz USA Inc. - www.simoniz.com

DAN BAKER, CD - TREASURER


Dan serves as President of Ziebart Corporation, a wholly owned subsidiary of Ziebart International Corporation. Dan is responsible for franchise operations in the Western Hemisphere including; North America, Central America, South America and the Caribbean.

Ziebart Corporation has shown stable growth under Dan's leadership, as well as recognition from national business and franchise publications for the Ziebart franchise model.

Dan is the key corporate liaison to Ziebart franchise owners and the face of the company at industry trade shows, association meetings and has re-aligned personnel at Ziebart's headquarters to transform Ziebart's image from its hallmark product of rust protection to recognition as the global leader in total vehicle protection services including detailing, films, and protection.

In December of 2012, Dan was appointed President, Ziebart Corporation by the Board of Directors for Ziebart International Corporation. Dan also serves as the Executive Vice President for Ziebart International Corporation and is a member of the Board of Directors. He also currently is a member of the Board of Directors of the IDA - International Detailing Association and serves as Treasurer.

Dan began his career in Franchising and the Automotive Aftermarket in October 1978, when he joined Tuff-Kote Dinol®, as a Store Manager Trainee. Dan was with Tuff-Kote Dinol® from 1978 – 1988 serving as a Store Manager, District Sales Manager, Regional Sales Manager and General Manager of Operations.

In 1988, Ziebart International Corporation purchased the trademarks for the Tuff-Kote Dinol® brand in North America. Dan served as a Regional Sales Manager and as Marketing Manager for the new Ziebart subsidiary TKD® North America Ltd., from 1988 to 1991.

In 1991, Dan was assigned as an Operations Manager in the Retail Operations division of Ziebart International Corporation. In 1992, Dan was promoted to Director, North American Retail Operations and was elected Vice President Retail Operations by the Board of Directors in 2004.

Ziebart Corporation - www.ziebart.com

ROB SCHRUEFER, CD-SV, RT - IMMEDIATE PAST PRESIDENT


Rob began his professional detailing career in 2004 with the purchase of his first van, and the opening of On The Spot Mobile Detailing.

Using hard work, outstanding customer service, and sound business and marketing techniques, On The Spot has grown into one of the largest mobile detailing operations in the region. On the Spot operates 6 mobile detailing units, 9 dealerships, and a full service detailing shop out of the Columbia, Maryland office. They have also recently opened their first satellite office in Tampa, FL, to bring On The Spot’s quality services to other markets.

Rob looks forward to working with the IDA to help create a standard for training and professionalism in the auto detailing world.

On The Spot Mobile Detailing - www.onspotdetailing.com

ANDREW CAHILL, CD-SV, RT


C.A.R. Products, Inc.

 

KEITH DUPLESSIE, CD-SV, RT


Keith Duplessie currently handles Car Wash and Auto Detail chemical sales for Big Man Washes in Dallas, Texas. He has been in the Car Wash and Detail industry since 2004. He has trained and coached detailers all over the United States, Canada, Europe and the Middle East, and is an IDA Certified Detailer and Recognized Trainer. He has been credited with many innovations in detailing technology since joining the industry and is always looking for ways to improve both the industry and  its technology. He served as President of the IDA in both 2011, and 2012. Prior to that he was the Vice President (Suppliers) in 2010. Keith is also a Sergeant First Class (SFC) with the Texas Army National Guard and serves as the Detachment NCOIC of the Texas Medical Command Detachment in Grand Prairie, Texas. He is a 25 year veteran of the Army and Army National Guard and enjoys this opportunity to serve his Country and Community. Keith's dedication to training and the technical aspect of the detailing and car wash industries is reflective of the time he has given to this organization and industry.

Big Man Washes - www.bigmanwashes.com

MARK JOHNSON, CD


Owner
Buff Masters Car Wash & Detail Center

 

JONATHAN MUNSELL, CD


Chief Operating Officer
Get Spiffy, Inc - http://www.getspiffy.com

 

DJ PATTERSON, CD


Chief Water Saver, DJ Patterson started his entrepreneurial career out of the trunk of his 1999 Ford Contour at age 18 and struggled to make ends meet. With hard work, consistency and a strong team, DJ built one of the most unique mobile detailing operations in the state in Oklahoma, EcoGreen Mobile Detailing. EcoGreen Mobile Detailing provides mobile, auto detailing services at your home or office and saves 100 gallons of water per cleaning using a water-less car washing system. EcoGreen’s innovative washing system is eco friendly, conserves water and eliminates contaminate run-off from flowing into Oklahoma streams and rivers. DJ's passion for growing his team, exceeding his clients’ expectations and his heart for our environment is undeniable.

DJ is a long time member of the Tulsa Regional Chamber and was voted onto the Tulsa Small Business Connection Board in 2016. Being on the board has strengthened DJ’s relationships with other local entrepreneurs and has given him a platform to advocate for small business and entrepreneurship in the Tulsa community. DJ was awarded the 2016 Crystal Star Award - Entrepreneur Success Award by the Tulsa Regional Chamber in 2016.

DJ has gone from working alone out of the trunk of his car at EcoGreen’s inception in 2010 to seven full time employees and three fully equipped mobile detailing trucks that are brilliantly wrapped in his company’s brand in 2017. DJ’s most valuable contribution to EcoGreen is pouring into his staff of seven full time team members. The EcoGreen team was built on a firm foundation of trust, quality, stewardship, professionalism and teamwork. They fully reject the term “just auto detailers”. Instead, they intentionally schedule time away from the field to improve their leadership skills, work on personal development and team building. DJ is constantly keeping his hands-on skills at the highest level possible in order to train and educate his team on the best and latest practices of the ever changing auto detailing industry. He takes frequent trips annually to training facilities and trade shows around the country.

DJ states that, “Saving water is great but our efforts are nothing if we aren't doing anything with the water we save.” This is why DJ is partnering with Water4 to help eradicate the water crisis around the world. He is working to fund projects that teach water stricken communities across the world how to drill and maintain their own water wells. DJ is truly a pioneer in the auto detailing industry.

Eco Green Mobile Detailing, LLC - http://www.ecogreentulsa.com

MIKE PHILLIPS, CD-SV, RT


 

Mike Phillips is the Director of Training at Autogeek.com. Mike shares his extensive detailing experience and thorough understanding of vehicle surface care with other hobbyists and professionals at “Mike Phillips Competition Ready 3-Day Detailing Classes” held three times a year at Autogeek's corporate headquarters in Stuart, Florida.

Mike Phillips Competition Ready Detailing Classes is three days of extensive, hands-on training of every aspect of car detailing. Mike covers everything you need to know to maintain your own vehicle or the vehicles of clients. His class also covers every topic question covered in the IDA SV Certification Tests. If you plan to detail for profit, Mike’s Competition Ready Detailing Class is a must. In addition to his Competition Ready Detailing Classes, Mike Phillips is also the instructor for Marine 31’s Boat Detailing Classes.

Besides teaching classes, Mike is the host of Autogeek’s ROKU Channel; Autogeek’s detailing how-to videos and Autogeek’s YouTube Channel. Mike has been a regular featured expert on My Classic Car with Dennis Gage and in recent years he has also been a featured expert on the Chasing Classic Cars with Wayne Carini, Two Guys Garage with Willie B. and Kevin Byrd, Two Guys Garage with Bryan Fuller, Truck U with Bruno Massel and Matt Steele, and Motorhead Garage with Sam Memmolo and Dave Bowman. Mike also hosted Autogeek’s What’s In The Garage? TV show which saw a successful two-season run on the FOX Sports Network.

Mike has authored five how-to books on both car and boat detailing where he does all his own writing and photography as well as all the detailing work. Titles include, The Art of Detailing, The Complete Guide to a Show Car Shine, How to use the FLEX XC3401 VRG Dual Action Orbital Polisher, How to use the RUPES BigFoot Paint Polishing System and How to Detail Boats with Marine 31.

On September 12th, 2015, it was announced that Mike Phillips and Adrienne "AJ" Janic of Overhaulin' would be hosting a new show on the Velocity Channel of the Discovery network - Competition Ready.

Competition Ready will follow Mike and AJ around the country to get some of the world's most unique and expensive cars ready for the most prestigious car shows in the world.

Besides all of his other responsibilities, Mike writes and shares new car detailing how-to articles as well as answers questions on Autogeek’s car detailing discussion forum, AutogeekOnline.net and Autogeek’s Facebook Group, Detailing 101.

Autogeek.com - www.autogeekonline.net

JASON ROSE, CD-SV, RT


Global Director of Training
RUPES USA - www.rupesusa.com